National Jeweler December, 2005
("The Call Away from the Mall")

National Jeweler December, 2005
("The Paper Chase")

Couture International Jeweler June/July 2005
("At Long's, The Future Is Now")

JCK Luxury Magazine Spring 2005
("Long's Gets Sox Appeal")

National Jeweler April, 2005
("Just Click Send")

105.7 WROR Loren and Wally Morning Show March 2005

InStore Magazine March 2005
("Best of the Best: Grand Opening")

National Jeweler March, 2005
("Turning Up the Heat in February")

Boston Business Journal, December 2004
("Sparkling Growth")

Boston Herald November 18, 2004
("At Long Last, Famed Jeweler Returns")

105.7 WROR Loren and Wally Morning Show June 2004

92.9 WBOS George Knight June 2004

Modern Jeweler February 2004 Brand News: Long's Jewelers Chasing Rainbows

National Jeweler January 1, 2004  "Garnet"
(Scott Kay "Sterling Affair")

National Jeweler January 1, 2004 "Mini Cooper draws large crowd
Long's Jewelers enjoys the ride

Best of Boston 2003 Diamond Selection
Long's wrote the book (The Diamond Book) on buying diamonds, and eagerly uses it to educate customers at regular diamond seminars. But when it comes time to pony up and buy the rocks, this is old-fashioned shopping, complete with meticulous, informative salespeople and some of the brightest gems around. As one of the few stores in the region with both AGS (American Gem Society) and GIA (Gemological Institute of America) certification, Long's has not only a high-quality stock but also a knack for finding the right stone for each customer.

National Jeweler July 1, 2003 "Bridal News"
("Affair of the Heart")

National Jeweler November 16, 2002
Promotions=Profits at Long's Jewelers, Creative PR Adds Up at the Cash Register (David Yurman "Test Drive" Promotion)

Best of Boston 2002 Gifts
Momentous milestones deserve momentous gifts. Find them all at this elegant but comfortable family-run store, where shelves and glass cases are filled with crystal (classic Kosta Boda, shimmering Waterford, and glowing Lalique), Howard Miller clocks, and Lladro porcelain. If wearable baubles are more in order, head straight for the jewelry counters, where a selection of Mikimoto, David Yurman, and Chopard beckons.